Han Market: The Beating Heart of Da Nang's Cultural and Shopping Experience

Step into Han Market, and you’re instantly immersed in the heartbeat of Da Nang. Known locally as Cho Han, this bustling marketplace is far more than a place to shop—it’s a vibrant blend of scents, colors, and sounds. From sizzling local dishes and bright stacks of tropical fruits to handmade crafts and the cheerful chatter of bargaining, every corner pulses with authentic Vietnamese energy.

Centrally located, Han Market serves as both a lifeline for locals and a must-visit stop for curious travelers. It’s earned its title as a “shopping paradise” thanks to its incredible range of goods and the cultural charm that comes with them.

This guide will give you all you need to navigate Han Market—from what to buy and eat to tips on how to make the most of your visit to one of Da Nang’s most iconic spots.

Han Market in central Da Nang is a vibrant shopping paradise, blending local life with culture—offering everything from food to souvenirs for curious travelers. Image Source: danangleisure.com

Planning Your Visit: Essential Information About Han Market

Location and Significance

• Exact Address: Han Market is located at 119 Tran Phu Street, Hai Chau 1 Ward, Hai Chau District, Da Nang City.

• Strategic Central Position: Situated right in the heart of Da Nang city, Han Market enjoys an extremely favorable location. It's only about 1-2km from the famous Han River Bridge and approximately 1.9-3km from the Dragon Bridge. This prime location makes it easy for tourists to incorporate a market visit into their city exploration itinerary.

• Accessibility: The market borders four major streets—Tran Phu, Bach Dang, Hung Vuong, and Nguyen Thai Hoc (or Nguyen Van Linh according to some sources)—making it exceptionally easy to find and access from different parts of the city.

Directions:

• From Han River Bridge: Head toward the Tran Phu - Le Duan intersection, then turn onto Tran Phu Street and continue straight until you see the market.

• From Dragon Bridge: Cross the bridge, turn right onto Bach Dang Street, then left onto Nguyen Thai Hoc to reach the market. Alternatively, head toward Hung Vuong Street, turn left onto Hung Vuong, then left again onto Tran Phu.

Transportation Options

Several convenient transportation methods are available to reach Han Market:

• Motorbike Rental: This is a popular choice among tourists, offering affordability, convenience, and flexibility to explore the city at your own pace.

• Taxi or Ride-hailing Services (such as Grab): This option is convenient, comfortable, and suitable for groups or families, especially during hot or rainy weather.

• Cyclo: For a more traditional experience, consider taking a cyclo (three-wheeled bicycle taxi), which allows you to enjoy the scenery at a leisurely pace.

• Walking: If your accommodation is nearby, walking is a pleasant option that allows you to absorb the city atmosphere.

Operating Hours: Timing Your Visit

Published Hours: Various sources list slightly different operating times:

• 6:00 AM - 7:00 PM

• 6:00 AM - 10:00 PM

• 5:00 AM - 7:00 PM

Practical Reality: While theoretically the market may remain open until 10:00 PM, in practice, most stalls—particularly those selling fresh produce and in the food court—begin closing and packing up around 7:00 PM. For the fullest experience, visitors should arrive before 7:00 PM.

Though Han Market may stay open till 10 PM, most stalls close by 7—arrive early to enjoy the full local shopping and food experience in Da Nang. Image Source: danangfantasticity.com

Best Times for Specific Purposes:

• Early morning (around 6:00 AM) is ideal for purchasing the freshest seafood and produce.

• Late morning through afternoon (before 7:00 PM) is perfect for general shopping, souvenir hunting, and exploring the food court at its most vibrant.

• The market is typically busiest between 6:00 AM - 11:00 AM and after 5:00 PM.

Market Layout: A Shopper's Map

Architecture: Han Market features two spacious floors spread across a large area (approximately 28,000 square meters). The market contains around 576 stalls and 36 kiosks.

Floor Guide:

• Ground Floor: Concentrates on dry goods, fish sauce products, fresh seafood, a food court/snack area, and handicrafts/souvenirs.

• Second Floor: Primarily features fabric stalls, clothing, footwear, and bags.

Organization: Overall, the stalls are arranged quite systematically and neatly, making it easier for visitors to find the products they need compared to some older traditional markets.

Peak Shopping Experience: Treasures at Han Market

Flavors of the Sea: Fresh Seafood

• Diversity: Han Market displays a rich variety of fresh seafood including fish, shrimp, crab, squid, clams, and shellfish caught from Da Nang's coastal waters.

• Freshness: The seafood here is renowned for its exceptional freshness, typically brought to market the same day it's caught.

Shopping Tips:

• Visit the market early in the morning for the best selection.

• Seafood prices may fluctuate daily, so it's advisable to ask for prices carefully and feel free to bargain.

• The market offers ice-packing services to preserve seafood for transport, though this may not be practical for longer journeys as quality could be affected.

Da Nang Specialties: Dried Goods & Local Flavors

• Fish Sauce Varieties: This is a must-not-miss signature product. Popular types include fermented fish sauce (mam nem), anchovy fish sauce (mam ca com), shrimp paste (mam tom), and fermented shrimp sauce (mam ruoc). These sauces are typically carefully packaged, making them convenient for transport.

• Dried Seafood: Various options including dried squid, dried fish, and dried shrimp. Many shops allow customers to sample before purchasing.

Other Specialties:

• Da Nang Beef Jerky (Cha Bo Da Nang): Featuring a distinctive flavor, made from fresh beef, priced around 250,000 - 350,000 VND/kg

• Dried beef/deer meat

• Caramelized squid/fish/crab

• Special green chili

Local Sweets and Snacks: Various types of cakes such as grilled coconut cake, popping rice cake, and sesame cakes are also available.

Style & Souvenirs: Fashion and Mementos

Clothing: Numerous fashion choices, including both modern styles and traditional garments like Ao Dai and Ao Ba Ba. Prices are generally reasonable, and quality is quite good.

Footwear & Bags: Diverse styles and designs available.

Fabrics: The market also supplies fabrics for those wishing to have custom garments made.

Handicrafts & Souvenirs: Notable are products made from sedge, rattan, and bamboo such as handbags, footwear, grass slippers, conical hats, and jewelry (necklaces, bracelets). Note that handicraft prices may be slightly higher.

Han Market offers fashion, including Ao Dai, footwear, bags, fabrics for custom garments, and handmade handicrafts like conical hats, jewelry, and rattan goods.

Culinary Journey: Enjoying Specialties at Han Market's Food Court

The food court at Han Market, typically located on the ground floor facing Bach Dang Street, is a highlight not to be missed. This is an excellent place to sample authentic Da Nang street food at reasonable prices. The food court area is generally clean, and many stalls clearly display their prices, giving visitors peace of mind when choosing what to eat.

Signature Savory Dishes (Must-Try List):

• Banh Canh: Available in several varieties such as crab meat, pork bone, or egg paste. Features a rich, flavorful broth and is often served with fried breadsticks or baguettes. Prices range from 15,000 - 30,000 VND per bowl. This dish is typically sold during lunch or afternoon hours.

• Banh Xeo: These crispy, golden pancakes are filled with pork, shrimp, egg, and bean sprouts, served with fresh vegetables and rice paper for wrapping. Prices range from 10,000 - 50,000 VND per piece or plate.

• Mi Quang: An iconic dish of Da Nang and Quang Nam. Available in several varieties such as Phu Chiem-style Mi Quang, frog, shrimp, meat, and quail eggs. Features rich broth and chewy noodles. Prices range from 15,000 - 50,000 VND per bowl.

• Nem Lui & Bo La Lot: The enticing aroma of these grilled delicacies is hard to resist. Usually sold together, these are served with fresh vegetables, rice paper, and dipping sauce. Prices range from 25,000 - 40,000 VND per plate or 5,000 VND per skewer.

• Oc Hut (Snails): A popular snack, prepared with spicy lemongrass and chili, sometimes with coconut, papaya, or green banana. Served with herbs and ginger fish sauce. Prices range from 15,000 - 50,000 VND per plate. Learning the special technique for sucking the snails is part of the experience.

• Banh Beo, Bot Loc, Ram It: These small, delicate steamed rice cakes are typically sold together and are a familiar breakfast option. Prices range from 10,000 - 20,000 VND per plate. Banh uot ram it (wet rice cakes with crispy fillings) is also worth trying.

• Various Noodles: The market offers many enticing noodle dishes such as Bun with roasted pork, Bun with grilled meat, Bun with fish cake, and Bun with beef/pork knuckle. Prices start from 20,000 VND per bowl.

Refreshments & Desserts:

• Che Sam Bo Luong: A refreshing, cooling dessert soup that's good for health. Prices around 12,000 - 15,000 VND per cup.

• Smoothies: Various fresh fruit smoothies, especially the famous Avocado Ice Cream. Prices around 10,000 - 15,000 VND per glass.

Reference Table: "Han Market Food Checklist"

The diversity of iconic Da Nang and Central Vietnam dishes like Mi Quang, Banh Xeo, Banh Canh, Nem Lui, and various fish sauce-based preparations concentrated in one location at reasonable prices has transformed Han Market's food court into more than just a place to eat.

Practical Tips for Visiting Han Market

Best Times to Visit

For the optimal experience at Han Market, timing is everything:

• Early Morning (6:00-8:00 AM): This is when the market is at its freshest and most authentic. Local chefs and residents come to purchase the day's best seafood and produce. The atmosphere is energetic but focused on serious shopping rather than tourism.

• Mid-Morning (9:00-11:00 AM): A good balance between freshness and convenience. Most stalls are fully set up, but the intense midday heat and crowds haven't yet arrived.

• Late Afternoon (4:00-6:00 PM): Another excellent time to visit, especially for the food court. The day's heat is subsiding, and locals often stop by after work to pick up ingredients for dinner.

• Avoid if possible: The hottest hours of 12:00-2:00 PM, especially during summer months, can be uncomfortably warm as the market's ventilation is limited in some areas.

What to Wear

Dress appropriately for your Han Market adventure:

• Lightweight, breathable clothing: Da Nang's climate is typically warm and humid.

• Comfortable walking shoes: You'll be on your feet navigating narrow aisles.

• Cross-body bag rather than a backpack: Keeps your belongings secure and in sight.

• Sun protection: Hat and sunglasses for your journey to and from the market.

• Light layers during December-February when mornings can be cooler.

Language Tips

While many vendors at Han Market have some basic English skills, learning a few Vietnamese phrases can enhance your experience and often lead to better prices:

• "Xin chào" (sin chow) - Hello

• "Cảm ơn" (cam ern) - Thank you

• "Bao nhiêu tiền?" (bow nyew tien) - How much?

• "Đắt quá" (dat qua) - Too expensive

• "Giảm giá" (zam ya) - Discount

Photography Etiquette

Han Market offers fantastic photo opportunities, but remember these etiquette points:

• Ask permission before photographing vendors or their goods, especially at close range.

• Make a small purchase from stalls where you spend time taking photos.

• Be mindful of space in crowded aisles when stopping for pictures.

• Early morning light through the market entrances creates beautiful natural lighting for photography.

Money Matters

Prepare for a smooth financial experience:

• Carry small denominations of Vietnamese Dong (10,000, 20,000, 50,000 notes).

• Have a separate "bargaining wallet" with limited funds to show when negotiating.

• Keep track of exchange rates (approximately 24,000 VND = 1 USD as of 2025).

• Credit cards are rarely accepted except at some higher-end souvenir shops.

Transportation To and From the Market

Plan your arrival and departure:

• Rideshare apps like Grab provide the most straightforward fixed-price transport.

• Have your hotel write down the address in Vietnamese if using traditional taxis.

• Remember landmarks near your entry point if you rent a motorbike, as finding parking can be confusing.

• Consider walking back to your hotel if staying within 1-2 km, as the surrounding streets offer their own attractions.

A Perfect Day at Han Market: Suggested Itinerary

For those wanting to experience Han Market like a local while hitting all the highlights, here's an ideal schedule:

6:30 AM - Early Morning Market Experience

Begin your day with the local rhythm of Da Nang by arriving at Han Market's seafood section. Watch as restaurant buyers and locals select the freshest catches of the day. The morning light filtering through the market entrances creates a magical atmosphere for photography. This is the perfect time to observe authentic local life rather than focusing on purchases.

Experience Da Nang’s local rhythm at Han Market’s seafood section—fresh catches, bustling buyers, and magical morning light create the perfect photo opportunity. Image Source: danangleisure.com

7:30 AM - Breakfast at the Food Court

Head to the food court for a traditional Da Nang breakfast. Try a bowl of Mi Quang noodles, the region's signature dish, or some delicate Banh Beo rice cakes with a strong Vietnamese coffee. Observe how locals start their day and enjoy the morning energy of the market.

8:30 AM - Exploring Dry Goods and Specialties

Now that you've fueled up, explore the dry goods section to discover packaged specialties that make perfect gifts. This is a good time to examine the various fish sauce products, dried seafood, and local snacks. Take your time to compare products and prices between different stalls. The vendors are more relaxed during this hour and may offer samples.

10:30 AM - Souvenir and Handicraft Shopping

Move on to the handicraft and souvenir section. Look for unique items like handwoven sedge mats, rattan products, or traditional conical hats. This is when your bargaining skills will come into play. Remember to start at about 50-60% of the initial asking price and negotiate with a smile.

12:00 PM - Lunch Break

Return to the food court for a more substantial meal. Try some Banh Xeo (crispy pancakes) or Nem Lui (grilled pork skewers)—both regional specialties. Complete your meal with a refreshing Che dessert or fruit smoothie to combat the midday heat.

1:00 PM - Second Floor Exploration

After lunch, head upstairs to explore the textiles and clothing section on the second floor. This area is typically less crowded and offers a respite from the busy ground floor. Browse through fabrics if you're interested in having clothes custom-made during your stay in Da Nang, or look for ready-made garments and accessories.

2:30 PM - Break and Refresh

Take a short break from the market. Consider walking to the nearby Han River waterfront, just a few blocks away, for some fresh air and scenic views. This gives you a chance to rest before returning for final purchases.

3:30 PM - Final Shopping Round

Return to the market for any last-minute purchases, revisiting stalls you've noted earlier. Vendors might offer better prices later in the day, especially if they recognize you from your morning visit. This is also a good time to have your fish sauce and other liquid products properly packaged for travel if needed.

5:00 PM - Departing Experience

As your market day concludes, consider having a final snack or drink at the food court. The late afternoon brings a different crowd as locals stop by after work to pick up ingredients for dinner. This gives you one last glimpse into the authentic daily rhythm of Da Nang life before you leave.

Conclusion

Han Market is more than just a shopping stop—it’s a vibrant, cultural experience that every visitor to Da Nang should embrace. With its wide range of goods, from local specialties and souvenirs to fashion finds, plus a bustling food court full of tempting dishes, it offers something for everyone.

What makes Han Market truly special is the chance to connect with the local spirit. It's a place to dive into daily life, meet friendly vendors, and taste the rich flavors of Central Vietnam. Whether you’re souvenir hunting, exploring new foods, or simply soaking in the atmosphere, Han Market promises to be a memorable part of your Da Nang journey.

For food lovers, don’t forget to explore more culinary gems beyond the market. After savoring local delicacies like Mi Quang or Banh Xeo at Han Market, venture out to try a classic Banh mi Danang—a Vietnamese baguette sandwich bursting with fresh ingredients and local flair. Craving something more upscale? Consider ending your day at a fine dining restaurant in Da Nang, where you can experience Central Vietnam’s cuisine reimagined in elegant surroundings. And if you’re chasing views and vibes, unwind at one of the many rooftop bars in Da Nang, offering panoramic cityscapes and creative cocktails perfect for sunset sips.

With a well-planned itinerary, budget-friendly options, and an open mind to meeting new people, your solo journey will be both fulfilling and exciting. Let Joytime be your trusted companion, providing essential travel gear to ensure comfort, safety, and convenience throughout your trip. An incredible solo adventure awaits—pack your bags and explore Da Nang with confidence!